
{"id":5231,"date":"2021-09-06T12:35:55","date_gmt":"2021-09-06T12:35:55","guid":{"rendered":"https:\/\/www.isutc.ac.mz\/?post_type=cursos&#038;p=5231"},"modified":"2023-02-23T13:18:13","modified_gmt":"2023-02-23T13:18:13","slug":"marketing-e-inovacao","status":"publish","type":"cursos","link":"https:\/\/www.isutc.ac.mz\/?cursos=marketing-e-inovacao","title":{"rendered":"Marketing e Inova\u00e7\u00e3o"},"content":{"rendered":"\n<p><strong>Marketing e Inova\u00e7\u00e3o<\/strong><\/p>\n\n\n\n<p><strong>Embarque num programa inovador e actual<\/strong>.<\/p>\n\n\n\n<p>Este programa desenvolve compet\u00eancias e conhecimento profundo sobre as v\u00e1rias ferramentas nas v\u00e1rias vertentes do Marketing. Com aplica\u00e7\u00e3o pr\u00e1tica a casos reais, ir\u00e1 conhecer e utilizar conceitos e pr\u00e1ticas fundamentais para compreender as principais tend\u00eancias de Marketing e o seu impacto nos neg\u00f3cios e nas marcas.<\/p>\n\n\n\n<p><strong>Metodologia<\/strong><\/p>\n\n\n\n<p>Metodologia de aprendizagem fortemente participativa, baseada na resolu\u00e7\u00e3o de casos pr\u00e1ticos focada em&nbsp;<strong><em>learning-by-doing, aplic\u00e1veis \u00e0s empresas dos participantes.<\/em><\/strong><\/p>\n\n\n\n<p><strong>Actualidade dos conte\u00fados<\/strong><\/p>\n\n\n\n<p>Aborda os conceitos mais recentes e as principais tend\u00eancias nacionais e internacionais na \u00e1rea de Marketing.<\/p>\n\n\n\n<p><strong>Intensive Challenge Weekend<\/strong><\/p>\n\n\n\n<p>Desafia os participantes, num Intensive Challenge Weekend, a dar resposta a um desafio onde ser\u00e1 apresentado um briefing por uma marcae, em 24h os participantes dever\u00e3o responder a esse desafio em sistema Speedd challenge.<\/p>\n\n\n\n<p><strong>Workshops<\/strong><\/p>\n\n\n\n<p>&nbsp;Comtempla workshops tem\u00e1ticos ao longo de todo o programa.<\/p>\n\n\n\n<p><strong>Corpo Docente<\/strong><\/p>\n\n\n\n<p>&nbsp;Corpo Docente altamente qualificado com grande conhecimento pr\u00e1tico do mercado.&nbsp;<\/p>\n\n\n\n<p><strong>Para quem \u00e9 indicada<\/strong><\/p>\n\n\n\n<p>Profissionais de qualquer sector de actividade que desempenhem fun\u00e7\u00f5es de Marketing em empresas ou outras organiza\u00e7\u00f5es. Empres\u00e1rios e gestores que pretendam aprofundar ou complementar as suas compet\u00eancias em Marketing. Participantes que j\u00e1 tenham participado em cursos de Marketing e que pretendam aprofundarem os seus conhecimentos. Consultores que pretendam aprofundar os seus conhecimentos. Todos quantos pretendam desenvolver uma carreira na \u00e1rea do Marketing.<\/p>\n\n\n\n<p><strong>Dura\u00e7\u00e3o<\/strong><br>Out a Mar | 6 meses<\/p>\n\n\n\n<p><strong>Hor\u00e1rio<\/strong><br>Ter e Qui | 18h30- 22h30<\/p>\n\n\n\n<p><strong>\u00c1rea de forma\u00e7\u00e3o<\/strong><br>&nbsp;Marketing<\/p>\n\n\n\n<p>&nbsp;<strong>Idioma<\/strong><br>Portugu\u00eas<\/p>\n\n\n\n<p><strong>Localiza\u00e7\u00e3o<\/strong><br>Online<\/p>\n\n\n\n<p><strong>Coordenadores<\/strong><\/p>\n\n\n\n<p>Susana Herinques Marques <\/p>\n\n\n\n<p>Joaquim Vicente Rodrigues<\/p>\n\n\n\n<p><strong>Investimento <\/strong>| 3.490\u20ac \/ 271 452,00MZN<strong>*<\/strong> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/p>\n\n\n\n<p><strong>Investimento 3\u00aa fase &#8211; 8% | \u2013 <\/strong>3.211\u20ac \/ 249 752,00MZN<strong>*<\/strong><\/p>\n\n\n\n<p><strong>*<\/strong>Informamos que o contravalor em meticais \u00e9 indicativo.<br> <\/p>\n\n\n\n<p><strong>Condi\u00e7\u00f5es especiais: &nbsp;&nbsp;&nbsp;&nbsp; <\/strong><br> Os programas de forma\u00e7\u00e3o s\u00e3o ministrados pelo ISCTE, o aluno referenciado pelo ISUTC EXECUTIVE EDUCATION, disp\u00f5e de um desconto adicional. <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Consulte-nos para ter mais informa\u00e7\u00f5es sobre sobre a brochura. (abre num novo separador)\" href=\"https:\/\/www.isutc.ac.mz\/?home_isutc_ensino=questoes-sugestoes-ou-reclamacoes\" target=\"_blank\"><strong>Consulte-nos para ter mais informa\u00e7\u00f5es sobre sobre a brochura.<\/strong><\/a><\/p>\n\n\n\n<p>Email: executive-education@isutc.ac.mz <br> C: (+258) 84 07 11 586<br> WhatsApp (+258) 84 07 11 586<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing e Inova\u00e7\u00e3o Embarque num programa inovador e actual. Este programa desenvolve compet\u00eancias e conhecimento profundo sobre as v\u00e1rias ferramentas nas v\u00e1rias vertentes do Marketing. Com aplica\u00e7\u00e3o pr\u00e1tica a casos reais, ir\u00e1 conhecer e utilizar conceitos e pr\u00e1ticas fundamentais para compreender as principais tend\u00eancias de Marketing e o seu impacto nos neg\u00f3cios e nas marcas. [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":5232,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-5231","cursos","type-cursos","status-publish","has-post-thumbnail","hentry","category-isutc-executive-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing e Inova\u00e7\u00e3o - ISUTC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.isutc.ac.mz\/?cursos=marketing-e-inovacao\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing e Inova\u00e7\u00e3o - ISUTC\" \/>\n<meta property=\"og:description\" content=\"Marketing e Inova\u00e7\u00e3o Embarque num programa inovador e actual. Este programa desenvolve compet\u00eancias e conhecimento profundo sobre as v\u00e1rias ferramentas nas v\u00e1rias vertentes do Marketing. Com aplica\u00e7\u00e3o pr\u00e1tica a casos reais, ir\u00e1 conhecer e utilizar conceitos e pr\u00e1ticas fundamentais para compreender as principais tend\u00eancias de Marketing e o seu impacto nos neg\u00f3cios e nas marcas. 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